MATT HARRIS / HEAD OF IT
(and Football Association qualified kids coach – he’s a very busy man!)
RICCARDO MUSCONI / SENIOR RACE ENGINEER
(Motor racing fanatic since his childhood, and now a keen snowboarder)
HENRIK DIAMANT / HEAD OF COMPUTATIONAL FLUID DYNAMICS
(Frequent traveller who always wanted to be an engineer)
GREGORY BIRD / TRACKSIDE SUPPORT ANALYST
(Travel fanatic and dedicated triathlete - he's in the pool by 5am!)

READY FOR
YOUR UNFAIR ADVANTAGE?


Every organisation is striving for a unique competitive edge. Unlock the secrets of the team behind
Mercedes-AMG Petronas Motorsport’s unfair advantage. Their challenges are more like yours than you’d think.


CHOOSE A TEAM MEMBER
TO HEAR THEIR STORY

MATT HARRIS / HEAD OF IT
(and Football Association qualified kids coach – he’s a very busy man!)

“Our business is like any other that’s totally reliant on high performance data. It’s just that our end product is a little more glamorous than many.”

Matt’s challenges are more like yours than you’d think...
His team is small and multi-tasks. So storage needs to take care of itself, be available for everyone, everywhere and be ready for the future.

ADVANTAGE PROFILE

MOBILE WORKING DEMONS

Pure Storage technology is designed to be simple so they can set up a fully functioning ‘branch office’ in 36 hours, and pack it up in six.

INNOVATION PATRONS

Since Pure Storage, IT has never experienced a storage bottleneck, allowing the business to deliver more innovation thanks to more reliability, more performance, more flexibility.

‘ALWAYS-ON’ CHAMPIONS

With 24/7 support from his Pure Storage team, he has never known a moment of downtime.

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MERCEDES-AMG PETRONAS MOTORSPORT'S 'UNFAIR ADVANTAGE'

A story of revolutionary technology empowerment

Discover the technologies powering Mercedes-AMG Petronas Motorsport

MATT HARRIS
RICCARDO MUSCONI / SENIOR RACE ENGINEER
(Motor racing fanatic since his childhood, and now a keen snowboarder)

“My team feasts on data – it’s what allows us to create minute but critical advantages in our end product and during races.”

Hear why Riccardo’s challenges are more like yours than you’d think...
He was suffering too many data silos, until Pure Storage came along to underpin a brand new database that helped accelerate the all-important data responsiveness.

ADVANTAGE PROFILE

BIG DATA VIRTUOSOS

Riccardo’s team is excited about our AI infrastructure, helping them spot patterns in data as its volume and velocity increases.

DEFT DECISION-MAKERS

Like every data driven business Riccardo’s team uses data to make instant decisions that consistently optimise performance. His team relies on underlying storage not to let race performance down.

REAL-TIME COLLABORATORS

“Collaboration at speed” between trackside performance engineers and drivers makes the difference to race success. Just like it does to the success of any business operating in a highly competitive arena.

LEARN MORE

MERCEDES-AMG PETRONAS MOTORSPORT'S 'UNFAIR ADVANTAGE'

A story of revolutionary technology empowerment

Discover the technologies powering Mercedes-AMG Petronas Motorsport

RICCARDO MUSCONI
HENRIK DIAMANT / HEAD OF COMPUTATIONAL FLUID DYNAMICS
(Frequent traveller who always wanted to be an engineer)

“You might expect that motor racing would be about huge leaps forward, but the truth is, like most businesses, we’re about marginal gains.”

Hear why Henrik’s challenges are more like yours than you’d think...
Henrik’s team couldn’t function without data. In fact, it’s the lifeblood of his department which, like many organisations, uses data for essential business modelling.

ADVANTAGE PROFILE

AGILE INNOVATORS

With a greater volume and a far wider range of structured and unstructured data available, Henrik’s team has more information to learn from, advancing the team’s aerodynamics understanding a great deal.

GO-FASTER VISIONARIES

Henrik’s mission critical data is now 100% available, unlike before Pure Storage when storage delays of seconds had an impact on development gains and, subsequently, lap time.

ENTHUSIASTIC FUTURISTS

Since speed-to-results is critical to competitive advantage, Henrik and his team have access to our AI-ready infrastructure and are gearing up to see what additional performance benefits it will bring.

LEARN MORE

MERCEDES-AMG PETRONAS MOTORSPORT'S 'UNFAIR ADVANTAGE'

A story of revolutionary technology empowerment

Discover the technologies powering Mercedes-AMG Petronas Motorsport

HENRIK DIAMANT
GREGORY BIRD / TRACKSIDE SUPPORT ANALYST
(Travel fanatic and dedicated triathlete - he's in the pool by 5am!)

“We take mobile working to the extreme, packing and repacking kit 30 weeks of the year. The simplicity, speed and reliability of our storage could make or break us.”

Gregory’s challenges are more like yours than you’d think...
He sets up the ‘branch office’ IT and race systems for every race and loves Pure Storage arrays because they “just work” without any stress, even in the harshest environments.

ADVANTAGE PROFILE

PRECISION PLANNERS

Greg and the team plan races months in advance, supported by Pure Storage because we’re dialed into the trackside system proactively planning improvements.

INSIGHT AFICIONADOS

Each race generates around 1TB of data. Replication from factory to track and back again is lightning fast so engineers can help drivers gain split-second advantages.

BUSINESS ENABLERS

Greg can focus on improving other services for the engineering team because with Pure Storage he knows he has no worries about the foundation of his IT system.

LEARN MORE

MERCEDES-AMG PETRONAS MOTORSPORT'S 'UNFAIR ADVANTAGE'

A story of revolutionary technology empowerment

Discover the technologies powering Mercedes-AMG Petronas Motorsport

GREGORY BIRD